An online store built to sell gaming hardware
There's no point paying for great ads if the store they lead to is slow or confusing. For Smart Computers Ke, I built the store and ran the Google Ads, so I designed both to work together from day one.
The brief
Smart Computers Ke sells gaming PCs, monitors and accessories. Their buyers know their specs and compare carefully, so the store needed to make it easy to find the right product, compare options and check out without friction.
What I built
- A clear product catalogue organised the way gamers actually shop.
- Advanced search and filtering, so someone looking for a specific GPU or refresh rate can find it in seconds.
- A short, simple checkout designed to keep people from dropping off at the last step.
- A structure ready for ads and tracking, so every sale could be traced back to the campaign that drove it.
How it paid off
This is the store the Google Ads campaigns sent traffic to, and those campaigns grew online sales by 50% in two months while cutting the cost per sale by 20%. A good chunk of that comes from the store doing its job once people arrive.
Tools used
E-commerceProduct search & filteringConversion-focused checkoutAnalytics
Want results like this for your business?
Let's talk