All Clean Pro: a website built to win cleaning searches across Georgia

The client

All Clean Pro is a residential and commercial cleaning company working across Georgia. They do house cleaning, deep cleans, move-in and move-out cleans, recurring visits, post-construction cleanup and office contracts.

The problem

Cleaning is one of the most competitive local search categories in the US. To rank, a site needs a dedicated page for every service and every city it works in, and each of those pages has to actually answer the question someone typed into Google.

There was a trust problem to solve too. People booking a cleaner are letting a stranger into their home. Stock photos and vague promises don't earn that trust, so the site had to show real proof and answer the worries that stop people from booking.

What I built

• A site structured around how people search: six service pages and eight city pages (Atlanta, Marietta, Alpharetta, Roswell, Sandy Springs, Decatur, Duluth and Johns Creek), all linked to each other so a search for a specific service in a specific city lands on the right page.
• A before-and-after section with a draggable slider, showing the same surface from the same angle before and after the job. Each one is labelled with the room and the city, and links back to the service that produced it.
• Objection handling built into the page: what's included and what isn't, how quotes are worked out, and how every cleaner is interviewed, background checked and trained before their first job.
• Call-first design, because cleaning customers phone rather than fill in forms. Call and text buttons sit in the header, the hero, mid-page, the footer and a sticky bar on mobile, with a quote form for people who prefer to type.
• Local content that sounds like it was written by someone in Georgia: move-out checklists for renters, the difference between a deep clean and a standard one, and what really affects the price. It mentions local details like spring pollen on window sills, red clay in grout and summer humidity in bathrooms.
• A custom design rather than a template, with a navy and white palette and a consistent visual style, so the business looks like an established regional company.

The technical side

The site is built with Next.js as static pages, so it loads almost instantly and scores well on Google's Core Web Vitals. It has a clean heading structure, local business and FAQ schema, descriptive image alt text, and unique titles and descriptions on every page instead of copy-pasted ones.

Where it stands

The site launched with every service and city page indexed by Google, and every page leads to a call or a text. Rankings are being tracked in Search Console, and I'll add the results here as the pages build up authority.

Why it matters for your marketing

Ads give you customers today. A site like this keeps bringing them in after the ads are switched off. And when you do run ads, each one can point at the exact service and city page that matches what someone searched for, which is one of the easiest ways to lift your conversion rate.